The AgriNext Awards celebrates pioneers who shape the future of agriculture through innovation, tradition, and excellence. This year, we proudly honor Azienda Agricola Nenci with the Excellence in Agriculture – Olive Oil Production Award.
Founded in 1950 by Nonno Franco, Azienda Agricola Nenci began as a community-focused endeavor, providing wine to local residents. The early vineyards, personally planted by Franco beside the family home, laid the foundation for a legacy of agricultural passion and dedication.

About Azienda Agricola Nenci

The journey of Azienda Agricola Nenci is a testament to resilience and innovation. In the 2000s, the company ventured into wine bottling, albeit with modest beginnings. The turning point came in 2016 when Paolo, Franco’s grandson, embraced a generational leap, transforming the business from traditional Agriculture 1.0 to cutting-edge Agriculture 4.0.
Paolo’s modern approach integrated technology, sustainability, and community engagement, propelling Azienda Agricola Nenci to the forefront of the Italian market. Recognized as the first Contadino Digitale (Social Farmer) in Italy, Paolo leveraged social media to connect with consumers and share the authentic story behind the products. This innovative blend of heritage and modernity brought widespread acclaim, resulting in increased production and invitations to major Italian wine events and media features.

Azienda Agricola Nenci’s philosophy, “Non bere il nostro vino, vivilo” (“Don’t just drink our wine, live it”), encapsulates its approach to olive oil and wine production. Each sip or taste reflects the unique climate, soil, and history of its origin, offering consumers a journey into the heart of the Nenci family’s vineyards. By sharing immersive experiences, Azienda Agricola Nenci invites customers to feel like part of their family, deepening the connection between producer and consumer.

About AgriNext Confrence

The AgriNext Conference 2024 in Dubai set the stage for global discussions on the future of agriculture, innovation, and sustainability. Building on this success, the second edition of the AgriNext Awards & Conference will take place in London on 15th-16th May 2025, celebrating excellence and fostering collaboration in the industry.
The recognition of Azienda Agricola Nenci highlights the power of blending tradition with innovation, showcasing how generational knowledge and modern practices can create products that resonate globally. Congratulations to Azienda Agricola Nenci for their outstanding contribution to olive oil production and agriculture!